Legacy Data Journal

Scaling Without Stockouts: How a Southern Ghana FMCG Retailer Cut Lost Sales by 40%

Verified case notes on simple data practices that stabilized cashflow and inventory across 5 branches.

The A/B Email Test That Doubled Sales for a Ghanaian Fashion Brand

Composite from 3 real campaigns—segment-first messaging, list hygiene, and a 2-step CTA.

Data Audits Recovered 15% Lost Revenue in a 20‑Employee Service Business

Verified against regulatory guidance and bank reconciliation patterns—how small leaks were found and fixed.

Segment‑First Budgeting: How a D2C Beauty Shop Raised ROAS by 35%

Composite from multiple Ghana SME campaigns—tight segments, message‑offer fit, and clean attribution.

Cashflow Calm: The Simple Weekly Rhythm That Saved a Growing Retailer

Founder’s playbook—inventory cadence, supplier terms, and a one-page dashboard that keeps weekends free.