Persona-driven stories and playbooks for Ghanaian businesses—practical, verified, people-first.
Verified case notes on simple data practices that stabilized cashflow and inventory across 5 branches.
Composite from 3 real campaigns—segment-first messaging, list hygiene, and a 2-step CTA.
Verified against regulatory guidance and bank reconciliation patterns—how small leaks were found and fixed.
Composite from multiple Ghana SME campaigns—tight segments, message‑offer fit, and clean attribution.
Founder’s playbook—inventory cadence, supplier terms, and a one-page dashboard that keeps weekends free.
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